RA Roofing
A high-converting roofing website for a Los Angeles contractor, focused on local SEO and lead generation.
Cesar Jaramillo
Core Skills
Email development • Web administration • Marketing automation
About
I’m a Web Administrator and Automation Specialist focused on building and managing clean, high-performance websites while creating systems that connect CMS platforms, email marketing, and automation workflows. My work blends technical web development with marketing automation using tools like WordPress, Shopify, Klaviyo, and Mailchimp.
With 4+ years of experience, I customize web experiences using HTML, CSS, JavaScript, PHP, and Liquid, helping businesses maintain scalable sites and smarter digital workflows. I’m also a man of God who prioritizes faith, family, and purpose in everything I do, striving to serve others with integrity and intention.
Outside of work, I enjoy coding for fun, exploring new technologies, and building side projects to sharpen my skills. When I’m not at the keyboard, you’ll likely find me training for marathons, spending time with loved ones, or relaxing with my classical guitar.
Focused on performance, automation, and scalable web systems.
Selected Projects
Gymshark Announcement Email
A announcement email for Gymshark built with HTML and CSS.
Waves Newsletter Email
A newsletter email for Waves built with HTML and CSS.
Saks Promotional Email
A promotional email for Saks Fifth Avenue built with HTML and CSS.
Case Studies
BizMorph Digital Agency: CMS Setup, SEO Optimization & Web Systems
Built and managed the BizMorph digital agency website from the ground up, including theme installation, customization, SEO optimization, and analytics configuration. The project focused on creating a scalable CMS foundation designed for long-term content growth and marketing workflows.
Implemented privacy, terms, and cookie compliance systems, structured multi-page site architecture, and created blog content and social media assets to support brand visibility. Google Analytics integration provided performance tracking and user behavior insights.
Aegis Facility & Security: B2B Lead-Nurture Email Funnel
Designed and developed a full-funnel B2B email nurture campaign built to guide new leads from initial awareness to consultation through a structured, behavior-driven automation flow. The project focused on aligning messaging, UX structure, and lifecycle strategy to support long-term lead qualification instead of one-off promotional emails.
The campaign included strategy planning, conditional funnel mapping, MJML email development, responsive layout design, and conversion-focused CTA placement across a 5-email sequence. Each email served a specific stage in the funnel — education, solution positioning, social proof, and soft conversion — creating a cohesive system designed to improve engagement and consultation readiness.
